The success of any internet business rests solely on the amount of traffic that visits and/or lands on the website of that business. Additionally, some groups of people are more interested in a specific product and/or service than other groups. For a simple example, men will be more interested in a website that sells tools than women will be. The people you really want to attract to your website are people who are likely to spend money on your goods and services. So the question is, “how do you target specific groups to increase your website traffic?” What follows will teach you how to increase targeted web site traffic.
Every product and/or service has various words that relate directly and indirectly to them. Such words are known as “keywords” and are what search engines look for when searching the internet for a user’s request. There are many keyword tools available on the internet, like the Google Adwords keyword tool, that can help you find the number of users using a specific keyword to find whatever they are looking for.
You can also make a short list of keywords and perform an organic search to produce a list of websites in the same niche as your business. Look at what keywords are being used in their descriptions to target responses. Knowing what keywords are specific to both your business and your audience is part of the key to increasing targeted website traffic. These are what your content should focus on and what your website should be optimized for.
A very important factor in selecting keywords is choosing those words that are relevant to your business. But be careful here because many words in most languages can have multiple meanings, especially when combined with other words. For instance, the word ‘conversion’ can be coupled to measurements, religion, and even internet business, all of which mean something different. To increase targeted traffic your keywords must be specifically relevant to your business.
People will enter specific words when performing a search. Optimize your website by being specific about what you are offering and match it as much as you can to what people are looking for. As indicated earlier, different people are attracted to different things. If your website sells products for young people optimize your website by creating a website to attract young people. Use the right keywords and make sure you use approximately a three per cent keyword density on each webpage. You can use slightly different keywords on each word to widen your appeal to your target audience.
Split testing is a way of comparing two or more different marketing ideas or campaigns to find out which one, or parts of them, attract the most traffic. This information will allow you to tailor future campaigns to help meet your marketing goals. There are various split testing tools available online to help you analyze the effectiveness of your marketing campaigns.
There are many directories, like Yahoo, Google, MSN, etc., where you can list your website to increase targeted website traffic. The more of these you submit your website to the more traffic you can generate.
Look At Your Competition
Visit some of the competition’s websites and note the keywords they are using. Finding keywords used on a website is easy. Just click on the ‘View Page Source’ in your browser and you will be presented the XHTML page for that web site. This page will give you the keywords used, the title, meta keywords, and description tags. However, it’s not advised that you copy anything from the XHTML page of another site, but only use it as a source of information to help you develop your own keyword strategies and usage.
Be A Trend Leader
Be the first to offer special things related to your market niche to your customers. This can be done by paying attention to blogs, trade journals, or any other informative resource that will give you insight into what people are looking for from businesses like yours.
Web Site Promotion
A large part of attracting traffic to your website happens off your website. Blogs, articles, and directories are an excellent way to promote your business and the products and/or services it provides. Also, establish a blog about what your company does. Blogs are easy to set-up, as well as maintain, and can increase traffic to your website. Make sure your information is of good quality and include a link to your website in the blog post, article or author box and you will have people visiting, keen to find out more.
All these strategies should help you increase your targeted website site traffic and thus increase your business and your profit.